Where They Were: The Challenge / Opportunity
The chairman of this publicly traded company had a vision for creating a corporate and community visitor center tell the story of Green Mountain Coffee Roasters (GMCR) and corporate social responsibility, and provide information and hospitality to corporate and community visitors.
Who Was Involved
Collaborators included corporate executives and managers, business partners, local, national and international community organizations, governmental executives, agencies and departments, corporate social responsibility and fair trade organizations, architects, exhibition design, marketing, media and video production companies and professionals.
What We Did
Strategic planning and analysis; resource identification and assessment; compilation of a Resource & Audience Audit; conceptual design, budget and implementation planning, project management, project implementation and soft and hard launch.
What Were the Results
Created a world class visitors center that tells the client's unique story with intelligence, passion, and an engaging sense of fun. Its opening enhanced visibility and market value for the corporation, community, employees and stakeholders.